Creative Consortium, Ltd. is a full-service public relations and public affairs company founded in 1994. Our clients are organizations that would like to increase their visibility within the marketplace.

Creative Consortium's Founder and President Mary Beth Berkoff has 25 years experience educating the public by bringing issues and clients to the forefront. Berkoff and her team have organized and spearheaded initiatives that have created awareness, changed consumer beliefs and behavior, and even reshaped public policy. Our service offerings include:

• PR and Marketing Communications Strategy
• Public Awareness
• Issues Management
• Media Relations
• Crisis communications
• Product Publicity
• Brand Building
• Cause Marketing
• Community Outreach
• Government Relations and Advocacy Support
• Employee Communications
• Media Spokesperson Training
• Executive Positioning and Reputation Management
• Market Research Analysis
• Communications Audits
• Communications Writing
• Measurement and Evaluation

Creativity, Preparation and Execution:
As an agency, Creative Consortium has logged years of experience developing strategy that gets results. We have helped to change the world¬ literally on issues from handguns and highway safety to health care.

At Creative Consortium, we deliver public relations and communications successes for our clients by paying careful attention to three key factors in any outreach initiative: creativity, preparation and execution.

Creativity means constantly seeking ways to put a fresh face or new twist on a story, even if it's been told before.

It's putting an entire audience in bowties at a dinner honoring the late Senator Paul Simon, whose bowtie was his signature.

It's finding a way to land a feature in a major market newspaper to commemorate "National Payroll Week."

Preparation means careful planning and client collaboration to ensure that the public relations team makes the most out of each public relations initiative.

It means shaping ideas that emerge during the creativity phase into media materials that resonate with reporters, editors and producers.

It means building media lists containing real world information about who's covering what, not just based on what's contained in a database somewhere.

It also means working with our clients to identify the right spokespeople and training them to make the most of every media opportunity.

Execution means successfully interacting with members of the media to pitch our clients' stories and land strong coverage.

We make it our business to know what kind of story grabs the attention of which reporters.

Just as importantly, we have an extensive record of media success when it comes to pitching stories.